Savvy Ways to Boost Your Brand Identity

Human beings are essentially storytellers. Our identity and image are shaped by the stories we share. In a world obsessed and filled with strong emphasis on image, it is important to constantly affirm your own identity. Crafting and narrating your story clearly and concisely to motivate your audience and differentiate yourself is fundamental. Whether you are a student, an entrepreneur or blogger, branding is essential. Majority of millennials think of celebrities as the only people that are consciously building their own brand. That has changed & nearly anyone with the zeal to put in the work and constantly increase their value can build their brand.  Personal Branding is the in thing now, it has gained traction and is worth investing in.  With the growth of technology and many platforms it came with, personal branding is now easier. This is true for people who are willing to invest in their brands. But what exactly is personal branding? Well, personal branding is marketing yourself and your career as a brand. People don’t want to work with a faceless or cliché employee.

Regardless of your profession, personal branding can add tremendous value to your life. Put your house in order, make yourself stand out in the midst of crowded job applications. By having a vibrant identity which is recognizable your chances are increased. It creates value for you as a professional, it helps build social influence and professional networks. Determine who you are, separate yourself from your peers and consistently ooze what is valuable to those who are making a decision about you. These are easy steps to create a strong on-to-go pitch of your brand:

• Identify your passion

List what you would like to be associated with & align it with your strength. This will determine what you will like to share and learn. After you know exactly where you want to spend your time, research and explore to get results you are after.

• Have a clear purpose

Know what purpose drives you and be purposeful in what you share. Everything you post on social media contributes to your brand, hence, there is need to be careful. It is important to base on your skills and passions to ensure value addition.

• Differentiate yourself

Differentiate yourself and be in a position to take advantage of whatever opportunity that life throws at you. Whether it is your inert abilities, personal style or etiquette, whatever you do, let it leave a mark. Reinvent yourself, associate yourself with stronger brands with the same values & vision as yours. Your networks are your currency.

Everybody wants to be successful in what they do. Everybody wants to be someone in life, but you don’t just pursue an endeavor, you don’t just build a business, you don’t just write a blog, you don’t just start something, you build a brand. As your brand grows, then so does your power, and when you have power, then anything is possible.